Sherine Bichara

My father was in the cosmetics industry, and as soon as I could walk, I accompanied him to his lab, where I blended ingredients and discovered their different properties. By age 10, I had created my own parfum, including the packaging.My childhood preoccupation became my life’s passion –– to start a company that creates high-quality, natural, good-for-you massage, skin care and bath and body care products. After graduating from the Institut de Parfum, Aroma and Cosmetics in Montpellier, France, I had the opportunity to work for several well-known companies including Yves Rocher and Rhodia Rhone Pouleng.

Getting Started

I started by developing a massage lotion that was more affordable and of higher quality than any available at the time. I duplicated the industry standard’s advanced lotion and then improved the formula. Local massage schools, therapists and spas started switching to my product, because unlike my competitors’, mine contains no mineral oil, which can plug pores, and no almond oil or parabens, which are carcinogenic.

It was a natural progression to move from creating massage lotions to skin care and spa products. To me, developing a recipe for a skin care product is an art just like cooking!

International Experience

Working in the top labs in France, Senegal and the United States has enabled me to develop formulas that combine the finest ingredients from around the world with the latest technology to provide natural, healthy and safe products at affordable prices. My main objective is always to improve the feeling of a product and its results.

Along with developing my product line, I also have participated in research to improve the SPF of sunscreen, the results of which were published in the well-respected science magazine “Cosmetics and Toiletries” I also appeared on Brazilian TV to talk about the natural properties of SB Cosmetics.

Baobab –– Our Signature Ingredient

Baobab trees typically live for 500 years in sub-Saharan Africa, East Africa and Madagascar. Some have lived ten times that long and have reached heights of 65 feet (20m) with trunks 39 feet (12m) in diameter. Locals refer to the Baobab as the “Tree of Life” because everything from the seed oil and bark to the leaves and fruit pulp are used.

Because of their size, Baobabs serve as gathering places as well as provide shade and shelter to travelers. Their hollow trunks are ideal for storing equipment and grain, and water during long dry spells. In fact, many settlements were established at the base of the life-sustaining Baobab.

Moisturizing, Anti-Oxidant & Anti-Aging Benefits

Baobab oil is a natural moisturizer, an emollient. It soothes the skin and helps it retainri its elasticity. It is excellent for dry skin and eczema. Baobab oil has a high content of vitamins A, E and F along with essential fatty acids such as Omega 6 and 9 and sterols. The seeds, fruit and leaves also contain high levels of Alpha and Beta Carotenes, Vitamin C.